Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have…
Read MoreSearch engine optimization
Incorporate long tail keywords into the mix for SEO success
One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. Two of…
Read More10 SEO measurements every marketer should know
“If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to…
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Don’t forget these important SEO elements when launching a new site
As an SEO provider, it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed…
Read MoreGoogle finally gives you a way to escape negative SEO
Some of you might have a high opinion of SEO people. (C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this…
Read MoreCheck your site for 404 errors regularly
The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website…
Read More7 tips for getting more local website traffic
Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small…
Read More2 challenges to keyword collaboration
I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I…
Read MoreYour keywords suck and are outdated
You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you…
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Select the right keywords for SEO success
An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online…
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