Phil Windley at IT Conversations interviewed my co-author Bill Hunt and me about the Second Edition of Search Engine marketing, Inc.–the interview was conducted a few weeks ago and I…
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Interview on WebmasterRadio’s SEM Synergy
Virginia Nussey conducted a wide-ranging interview last week on the second edition of Search Engine Marketing, Inc. I thought she asked especially good questions and you might be interested in…
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Search marketing: Where two worlds collide
Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do…
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Three years is a long time in the search biz
It seems like much longer than three years ago that Bill Hunt and I wrote the first edition of Search Engine Marketing, Inc. But it was published in 2005. Somehow,…
Read MoreAnother book review
I just saw a nice review of the book I co-authored with Bill Hunt, Search Engine Marketing, Inc., from Todd Leyba on his blog. Our sales are steady but it’s…
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Remember that search marketing is marketing
You’ll hear lots of good advice for how to improve search marketing for your Web site, but too often it focuses on all the little dials and controls that must…
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What’s your paid search personality?
Do you have a paid placement bidding strategy? Yes, you do, even if you’re not aware of it. Find yourself (and others) in this list of common personality types so…
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Big site/big brand search engine marketing
What makes big sites and big brands so much harder for search marketers? Usually marketing of all kinds is easier for larger companies, but search marketing is different. This presentation…
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Big company and big site search marketing
Big sites really are different. If you can gather your entire Web team into a conference room and explain the new way that we are all going to code our…
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Branding Tactics for Search
Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand…
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