The most common search marketing question I hear from our telecom clients is: How am I doing against my competition? While it’s easy in the world of PPC to focus…
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Is what you don’t know about ad fraud costing you big money?
Yesterday’s webinar with Augustine Fou posed the following question: Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans?…
Read MoreThe law of large numbers is the digital marketer’s friend
Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube,…
Read MoreShould guest blogging still be part of your SEO strategy?
Recently, Google’s head of webspam Matt Cutts said guest blogging is dead, citing its overuse by search marketing companies as part of their link-building activities. Now, it’s easy to assume…
Read MoreWhat PPC offers are retailers running after the holidays?
We’ve all come to expect that retailers will flood the search engines during the holiday season with ads containing very strong, compelling offers to purchase. Not only is the holiday…
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Can we really trust Google 2014?
Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. And, while looking through some year-end reports, I had a chilling…
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Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play. The Search Monitor decided to look closely at one interesting vertical –…
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How does paid search spending vary across your industry?
One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail…
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SEO isn’t for the birds. Really.
There’s a joke going around based on Google’s many, many recent changes. Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals? A: Because managing SEO has become…
Read MoreWhy paid search is still frustrating for searchers
When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. Estimates are that…
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