Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret…
Read MoreReputation Management
You have the right to be forgotten
If you have been following the news the last few weeks, you’ve seen an incredible change in the way individuals can control what kind of information Google returns about them….
Read MoreRe-brand Ukraine? How to create a new, trusted nation brand
We all know how Ukraine is struggling to not only stand up to Russia, but to also become a new democracy that could eventually attract investments from the West. Awareness…
Read MoreHow to build brand trust – 4 essential steps
“What?? You’re kidding!! You just can’t trust anyone anymore!!” Too often we hear this reaction these days. Sadly the level of trust around the world has declined dramatically over the past…
Read MoreA social media hoarder intervention
Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? What defines you? Your current creativity, expertise, and work? Or, all the…
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Personal brands for everyone
2014 will be the year of the personal brand. Do I dare make that prediction? (Do not confuse this with the “year of the selfie.” That was 2013. Thank you,…
Read MoreJustine Sacco’s (and IAC’s) Social Media mistake
It’s Christmas Eve. Some of you will be offline and away from your Twitter account for stretches of time between now and 2014. Do you know where your tweets are?…
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Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So…
Read MoreMisquotes and memes: accepting what you cannot control
Winston Churchill is often quoted as saying, “You make a living by what you get; you make a life by what you give.” It’s a profound message that speaks across…
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Playing the online reputation shell game
If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management…
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