Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. You can either do it yourself, about yourself, for…
Read MoreReputation Management
The best online reputation defense is a good offense
If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins,…
Read MoreDo tricky marketing claims really help you as a marketer?
“Drivers who switched to us saved an average of $538.” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right?…
Read MoreThe Internet killed the “one-day story”
Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of…
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