Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just…
Read Morerecommendations
How social media is changing what brands stand for
Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they…
Read More
Organic vs paid social media: 12 myths vs realities
Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to…
Read More
How to simultaneously attract new prospects and retain loyal customers
One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time…
Read More
