I have had a realization as of late. Maybe, like many other times in my life, I am a little slow on the uptake and I am just pointing out…
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I need a job, so chat me up!
I had to chuckle to myself when a young man visiting in my home noticed on the wall a photograph of my college-aged daughter and absent-mindedly said to no one…
Read MoreWhat do you do after a social media and PR crisis?
You weathered the crisis. You’re exhausted, but at least you lived through it. Yesterday, I wrote about how to be prepared for a PR crisis with social media, but for…
Read MoreWhat can social media do for me in a PR crisis?
When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you’re like most companies, you aren’t prepared for a…
Read MoreWhat to do when reviewers lie about you
Perhaps it has happened to you. You notice an awful review about your business online, in Yelp or some other site. It’s depressing, sure, but it would be even worse…
Read MoreSmall Businesses Must Choose Partners Carefully
Small businesses are normally known for great service and attention to customers, while large businesses, not so much. But what happens when a small business partners with a large business?…
Read MoreCrisis Management in Social Media
Have you been following the woes at Toyota? It’s everyone’s worst nightmare. Some bad news has hit the Internet or even the mainstream media, and the digital world is abuzz….
Read MoreAre you scaring PR people away from social media?
If you’re reading this blog, I suspect that you “get it.” Maybe you’re not an expert at Internet marketing, but if someone asks you about, you don’t involuntarily drool as…
Read MoreIn social media, aspire to be reactive
Aspiring to be reactive seems to be shooting pretty low, huh? Well, if you’re on the social media sidelines, maybe it’s the best thing to try. You might be cruising…
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Why should PR people care about paid search?
Public relations is about getting free attention to your message, so you’d think that paid search is the last thing that any PR person would need to care about. Paid…
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