Ever since the days of MySpace, it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and…
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Social media strategy leaders: Kerry Gallagher
Introduction to the Interview Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers….
Read MoreWhy does Facebook want to build a phone?
Recently, CNET reported that Facebook might be working on a phone of its own. All the cool kids are doing it. Apple was the first, and is the coolest kid…
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11 inspiring case studies of digital transformation
88% of companies report they are undergoing digital transformation (source: Altimeter Group) 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into…
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Cognitive content strategy
Managers of large sites must balance search AI with navigation IA My job involves building content systems and platforms for the world’s largest private digital publisher—IBM. Most of the people…
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