Here’s the final pitch from my tour of Scandinavia last week. Most of us begin bidding on paid search keywords without knowing exactly what we are doing, which is OK…
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Changes afoot for Google AdWords
Google’s AdWords paid search program has always been designed to be different from Yahoo!’s competitive program—AdWords is less work to operate but Yahoo! is much easier to plan and predict….
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MSN search preparing to enter paid placement fray
According to Heather Lloyd-Martin, MSN’s upcoming entrant into the Google-Yahoo! paid placement battle is more similar to Google’s approach than that of Yahoo!
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Click fraud: The inside story?
The click fraud news just won’t quit. Since I wrote my March Biznology newsletter, we’ve seen court cases against both the search engines and the alleged defrauders, but now there’s…
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Click fraud enters the courtroom
The words on the March Biznology newsletter are barely dry before we start seeing a whole new side of the click fraud wars—order in the court! Two notable lawsuits have…
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Will click fraud kill the paid search golden goose?
If, in our wired world, it feels like something useful is always imperiled by something from the dark side, well, it’s not just a feeling. Viruses have infected our personal…
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Is free paid search an oxymoron?
“Free paid search” certainly sounds like an oxymoron doesn’t it? (And no, my name does not rhyme with “oxymoron.”) Welcome to the first Biznology Newsletter. I will be coming to you…
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