For those of you who turn off your computers on the weekend, you should know that Google announced Friday that it spent over $3 billion to acquire DoubleClick, of banner…
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Free multivariate testing
I’ve written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have been stopped in the past by the…
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The pitfalls of pay-per-action advertising
I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google’s experiment with pay-per-action (PPA) advertising,…
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Google testing pay-per-action Adwords
It’s been rumored for a while, but it’s finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords bidding. The Snap search engine has done…
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Why does paid search work so well?
Sometimes I get so tied up in being an expert that I miss the basics. It happened to me not long ago when I was explaining some deep search marketing…
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Are you ready for inline advertising?
You’re already buying paid search ads. And contextual ads. You’ve even dabbled in local search and maybe even demographics. But are you ready for inline ads? A few companies hope…
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Now leaving for Panama
Many great blogs cover the day-to-day news of search, so I don’t spend much time duplicating them. But once in a while, a story is so important that I can’t…
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New use for dayparting
When Bill Hunt and I wrote about dayparting, we expected people to use it to optimize their conversion rates—different days of the week and different times of the day probably…
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Remember that search marketing is marketing
You’ll hear lots of good advice for how to improve search marketing for your Web site, but too often it focuses on all the little dials and controls that must…
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What’s your paid search personality?
Do you have a paid placement bidding strategy? Yes, you do, even if you’re not aware of it. Find yourself (and others) in this list of common personality types so…
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