Have you seen the latest results from Google? A 31% increase year-over-year, even though every economic indicator we get has been bad. Are you so jealous that you’re ready to…
Read MorePaid Search
How does Google outperform expectations?
In 2007, Google’s search business, which is predominantly comprised of the common text ad, produced $10.6 billion dollars in revenue. That’s $10.6 billion dollars for essentially selling one 25-character title,…
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Free paid search for non-profits
Jim Evans contacted me a while back hoping I could help him with his master’s thesis on search marketing for non-profit organizations. I helped him a little bit, and he…
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Google takes another stab at demographics
Google has a reputation as an innovator, but in personalization, they’ve been anything but. As I pointed out a few weeks ago, Google is deathly afraid of the only thing…
Read MoreAn untapped Internet marketing opportunity
Now suppose you wanted to buy your special someone a nice diamond ring. You’d probably type “diamond ring” into Google, right? So would I. But what would your not-so-savvy dad…
Read MoreLars Seier Christensen of Saxo Bank on being nimble
Sure, we’ve all heard of these new born-on-the-Web banks and trading companies. They’re cool and trendy, but surely no old-style bank could be like that, right? After all, we all…
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Why don’t bid management programs optimize for profit?
Bid management programs are indispensible for paid search campaigns. Without them, you’d spend all your time recalculating what the right bid would be and have no time to do anything…
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Should we still worry about click fraud?
I find that most search marketers don’t know what to make of click fraud. They’ve heard the stories, but they have no idea whether it’s happening to them. It’s human…
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Are your affiliates siphoning your paid search customers?
Angie McCloskey makes a strong case in MediaPost’s Performance Insider on how “Affiliates Are Pilfering Your Brand” by grabbing branded search terms and then charging the merchant for the trouble….
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Do search marketers need another ad vendor?
I’m constantly asked which search engines a rookie paid search advertiser should work with. Obviously, everyone should take part in Google AdWords, because Google covers half or more of all…
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