We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. We applaud these efforts, cite them as…
Read Moreorganizational change
Dick Axelrod of Terms of Engagement
Not long ago, I reviewed the latest edition of Terms of Engagement, the great book on organizational change by Dick Axelrod that helps you engage the people you need to…
Read MoreTerms of Engagement for Social Media Marketing
Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational…
Read MoreHow Is Social Media Changing Your Business?
Thursday was a great day for me as I spent some time at the digiday:SOCIAL conference in New York City. I listened to speaker after speaker and panelist after panelist…
Read More
