SEO stands for “search engine optimization,” so you can be excused for thinking that optimization is the most important thing for you to do. And it can be, but the…
Read MoreOrganic Search
Aviv Refuah of Springo on the new search engine
I recently had a chance to interview Aviv Refuah, founder and CEO of both Springo and Netex Ltd. Netex Ltd. is a global Internet company that develops innovative Web navigation…
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If it’s all content, then you had better be tracking it
Last week, I discussed how all content can be online content. No matter what kind of correspondence or connection you make with a client or a prospect in the offline…
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Google’s ranking algorithm goes social
Google’s algorithm is believed to use over 200 signals to determine where a page should rank for a particular query, and this number seems to be growing at a phenomenal…
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Search marketing is not about you
If you are like most people, you do marketing by telling everyone about your products. The problem is that, on the Internet, that’s sometimes the last thing that people want…
Read MoreHey, marketers: What if there was no Google?
Last week, at the Search Insider Summit at Captiva Island, Chris Copeland had an interesting talk entitled, “What if there was no Google?” Chris worked through a number of different…
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Search Engine Optimization vs. Customer Connection
Yesterday, I posted my slides for my talk at Search Insider Summit on transparency in organic search marketing. Today, I want to go deeper, by explaining some of the slides…
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Organic search marketing in a transparent world
Friday, I had the pleasure of speaking at Search Insider Summit last week at Captiva Island, Florida. The topic for the conference was the future of search–I spoke about the…
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Site speed is now a Google search ranking factor
SEO is an ever-changing industry with ever-moving goalposts due to Google continuously tweaking its algorithm to provide higher quality search results to its users. It’s hard for search marketers and…
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Why Infographics are the new favorite link bait
With the Internet constantly advancing, you must stay on top of what Internet users are responding to. Infographics, are graphical representations of an ideal or a concept with an embedded…
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