Sometimes, problems that we are struggling with in our organic search rankings have somewhat surprising answers. After spending so much of our time treating a search ranking and traffic problem…
Read MoreOrganic Search
Do your SEO tactics work for everyone?
In my speech at SMX Stockholm today, I challenged the audience of mostly search professionals to think about what they are doing, whether it breaks the search engines’ rules or…
Read MoreFor SEO, you need a story to tell
So often, people appear mystified about how to succeed at search engine marketing. There are lots of “secrets,” and you hear about them all the time, but the one that…
Read MoreYour SEO will get along with Google Instant
When Google makes a move, it’s bound to drive a lot of discussion about what it means to marketers. And, honestly, Google Instant is a wrenching change in what was…
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Is duplicate content OK for duplicate keywords?
So often, I get questions on the duplicate content penalty, so called because search engines show only one version of multiple similar pages in the search results. The assumption is…
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My interview with Paul Gillin on SEO
If you don’t know Paul Gillin, you should. Paul is an expert on the use of social media and content in marketing, and recently asked me for an e-mail interview…
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Is it time to reassess your linking strategy?
Link juice. Organic search luminaries love to explain what it means and why you need it—it’s than hard-to-measure respect that search engines convey on Web sites that get high quality…
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How do you know what is search spam?
Most people try to play by the rules, but I got a question last week as to exactly what the rules are. I think that’s the wrong question. The rules…
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What are you optimizing your pages for?
SEO, as you know, stands for Search Engine Optimization, and you might rightly expect that SEO is about optimizing pages to appeal to search engines. And you’d be right. Increasingly,…
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Is your SEO strategy to barely avoid spamming?
When you drive your car, do you set out to go as fast as possible without getting a speeding ticket? So, you might judge that you can go 10 miles…
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