If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How…
Read MoreOrganic Search
Simple works well in SEO
Search engine optimization (SEO) is not an easy task. We like to act like it’s easy because that’s what everyone (meaning those who want to do it but don’t know anything about…
Read MoreBlogger outreach is scary
Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media….
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Hire an SEO specialist, not a marketing generalist
What some marketing companies don’t seem to understand is that they can’t be good at everything. As Internet marketing takes off and traditional offline marketing like print and PR suffers,…
Read MoreGoogle Adsense rewards super-quick page loads
Maybe the reason why you can’t even quite get into the top-five or number-one spot on Google search is because you’re not spending enough time or money getting the best…
Read MoreA great title is what gets your blog post read
Long blog post short: please be as descriptive as possible when titling your blog posts. In today’s decontextualized world of walls, feeds, RSS, e-mail, diggs, reddits, Stumbles, tweets, and retweets,…
Read MoreFire for effect when you can’t get a bead on your market
I’ve run a social media marketing agency since Autumn 2006 so Gerris digital is almost five years old. In that time, we’ve learned quite a lot. One of my biggest…
Read MoreGoogle’s Panda ranking algorithm changes SEO forever
I know that every month you bounce between the “SEO is dead” posts and the “SEO is changing forever” posts. But I don’t write many of those. This time, SEO…
Read MoreThe synergy between social media and technical SEO
I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence…
Read MoreSchemas, microformats, rich snippets, and SEO
If you don’t know what those words mean, you should, because these concepts are turning SEO on its ear. It is no longer enough to mark up your Web pages…
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