Yesterday, Chris Abraham of Reputation.com presented our latest Biznology® Webinar about taking back your online reputation. In today’s 24-hour news cycle, crisis response is essential to every company’s communications strategy;…
Read MoreOrganic Search
Don’t forget these important SEO elements when launching a new site
As an SEO provider, it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed…
Read MoreWhy you should consider centralizing your search keyword lists
Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration,…
Read MoreHow to set up Google Authorship by using rel=”author”
One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in…
Read MoreGoogle finally gives you a way to escape negative SEO
Some of you might have a high opinion of SEO people. (C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this…
Read MoreCheck your site for 404 errors regularly
The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website…
Read More7 tips for getting more local website traffic
Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small…
Read More2 challenges to keyword collaboration
I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I…
Read MoreCopyright expert Nicholas Wells on the newest Google Bowling
How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. He has been practicing intellectual property law for eight years, founding a boutique law…
Read MoreWhich country search index is your page in?
People love to talk about whether you Web page is in the search index. The search index. Like there’s one. If only it were that easy. First off, there is at least…
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