For those of us who do use Twitter, how many times have you heard that one? Somewhere along the way, it became the fashionable way to sidestep the real question,…
Read MoreOnline Communities
Get over social media writer’s block
We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six…
Read MoreIs there still room for new social networks?
If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The…
Read MoreYou’ve probably over-farmed your donors
When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is…
Read MoreYou DO know what to say in social media
I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don’t know…
Read MoreBecome a Twitter Power User
Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too…
Read MoreBe a Twitter Power User
I thoroughly enjoyed a gathering at the New York City Marketing Executives Networking Group (MENG), where I walked the attendees through a presentation on how to use Twitter personally and…
Read MoreSocial media writes your biography in real time
As Twitter and Facebook have come to the front row of the Web in the last few years, a few have hinted that, by posting frequent status updates, in practice…
Read MoreA skewed web: Innovation is in the outskirts of social media
As I discussed in my post last month, it’s a skewed Web out there. A multitude of online social filters were developed over the last 15 years to address our…
Read MoreWhat’s a Facebook fan worth?
I’ve had a few clients ask me recently what a Facebook fan is worth. I hate seeing the crestfallen looks on their faces when I tell them, “Zero.” They are…
Read More
