Occasionally, I am asked what the point of foursquare is. OK, more than occasionally—a lot. I think people see a lot of potential in the app generally, but aren’t quite…
Read MoreMobile phone
Is the mobile activity you are counting really mobile?
We’re all spending a lot more time thinking about mobile marketing these days, but the statistics that we use to track it aren’t keeping up. It was so easy not…
Read MoreAre microchips the enemy?
I went to a presentation the other day by someone who coaches entrepreneurs, who steadfastly asserts that microchips are the enemy, because the computers, cell phones, tablets, and other devices…
Read MoreFoursquare in favor of location-based marketing
Have you been hearing about location-based marketing? You might know about mobile phone ads, but have you herd of Foursquare? It’s a neat game that is catching on, especially among…
Read MoreGoogle’s plan for mobile domination
Many businesses delude themselves with plans to be the next big thing in their industry, but when Google is the one with the plan, it’s time to sit up and…
Read MoreIs the mobile Web really happening this time?
If you’ve been working on the Web for more than a couple of years, you know that predicting that the mobile Web will take off this year is always popular,…
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