Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the…
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Hindsight 20/20 Series: 3. Metrics – social business friend or foe?
This is part 3 of the Hindsight 20/20 series (here are the links to Part 1, “Your choice of social platform does matter”, and 2, “Beware of the social digital…
Read MoreSuccess and the social initiative
In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be…
Read MoreContent marketing metrics: what to count, how to count it
Over the past few columns, we’ve looked at content marketing basics, knowing your audience and ways to generate great content, among other things. We’ll come back to those issues in…
Read MoreWhat if your boss only wants to measure brand awareness?
We’ve all seen that look on the face of the boss. It says, “What on earth are you talking about?” Sometimes that look is something we deserve to see, because…
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Are you undervaluing your web site?
I spend a lot of time with clients and one thing keeps coming up again and again. Most of my clients sell offline, but they have no idea how to…
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