It’s the musical question that everyone seems to be asking these days. And the answer depends on what you are trying to do. Too often, people ask that question, assuming…
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Does experimental marketing require lots of customers?
Everyone knows what a great job the big boys do. Amazon, eBay–you can go down the list. All of these “born on the web” companies have massive feedback loops that…
Read MoreMarketing lessons from the Grateful Dead
While I was away on vacation, David Meermen Scott sent me his latest book, Marketing Lessons from the Grateful Dead, which I finally had a chance to read now that…
Read MoreContent anticipation: The power of the magazine
When it comes to content, it is quite popular these days to herald the coming of the full digital age. The industry of digital marketing and online content marketing industry…
Read MoreWords as cover ups for content marketing’s “secret”
I remember about a year or so ago when I promised myself (and my audience) that I was going to harness my blogging. I started getting into posts that were…
Read MoreUntangled web: The internet keeps changing marketing
I listen to people constantly lament about all the awful things that the Internet has wrought, from cyberbullying to identity theft to arcane new scams that only a rocket scientist…
Read MoreWhat’s a Facebook fan worth?
I’ve had a few clients ask me recently what a Facebook fan is worth. I hate seeing the crestfallen looks on their faces when I tell them, “Zero.” They are…
Read MoreThe truth, the whole truth, and nothing but the truth
If there was ever a time in human existence where the truth is more elusive, please fill me in. Everyone today has the opportunity to appear like someone else. Everyone…
Read MoreIs marketing more than a trick?
I’m a bit hesitant about writing this post, and I took great care in crafting the headline, because I have had a bad experience writing about this subject in the…
Read MoreWhy won’t certain companies adopt social media?
Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly…
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