In the past few weeks the world has been bombarded with striking images of Russian troops marching into land owned by the Ukraine. Although these maneuvers were accompanied by a…
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Is the end of television advertising near? Maybe, maybe not
What was the most memorable moment of this year’s Oscars? Lupito Nyong’o’s amazing, A+ speech? The pizza delivery? No. It was Ellen’s celebrity selfie gone viral. It was a commercial…
Read More18 reasons to listen to social media before you leap
Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group…
Read MoreJump-start your content marketing through better market segmentation
This Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. You’ve heard that content marketing is the best way to expand your prospect and…
Read MoreFive tips for using email as a lead generating machine
As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still…
Read MorePersistence is fertile
If you want to be heard above the din of the Internet, you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not…
Read MoreHow “experiential marketing” builds on key trends
“Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both…
Read MoreHow B2B marketers can turn Facebook into a lead generating machine
Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote…
Read MoreGetting back to marketing basics
In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the…
Read MorePay attention to me: do gimmicks really work in digital marketing?
Part of the challenge of digital marketing is that competitors are trying to master it too. No matter how high the number, if you have the same amount of followers,…
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