Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that…
Read MoreMarketing and Advertising
Are you mistaking marketing tactics for strategy?
One of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out…
Read MoreMake the most of content marketing campaigns
Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized. A study by digital marketing company…
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Why marketers should fear mobile marketing
Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears…
Read MoreIs social media all the market research you need?
In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more. One…
Read MoreDoes your Internet marketing training make you feel dumb?
I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I’ve gotten great feedback, but there…
Read MoreShould CMO stand for cheap marketing officer?
I’m cheap. There. I said it. Some people don’t like the word cheap. They’d rather be frugal or thrifty. Not me. Those are $2 words when a ten-cent word like cheap fits me just…
Read MoreContent marketing and the value of relationships
Content marketing is getting more and more attention. It’s not entirely a new concept – its roots are in search marketing and social media marketing – but more marketers are looking closely…
Read MoreThe risk of trusting another’s digital marketing knowledge
I have discussed the importance of being educated regarding the online marketing space in the past. As you may have guessed, I haven’t changed my stance and, in fact, I have…
Read MoreWinning the war: content marketing adoption widens
We’re winning the war. Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time”…
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