The term Internet marketing itself is not an easily contained concept. It keeps expanding and spreading and in effect annexing a lot territory. No longer is Internet marketing confined to…
Read MoreMarketing and Advertising
Internet marketers lack industry benchmarks
It’s a natural question that I get all the time: “What’s a good conversion rate for my site?” Or “How many unique visitors should I have?” Or “How can I…
Read MoreA Little Guerilla Marketing Among Friends
I am constantly being asked how marketers can take advantage of Facebook. The usual suspects that are trotted out (buy ads or send marketing messages to people) don’t seem to…
Read MoreWe can all agree that consensus is dumb
Geez, how can anyone be against consensus? Well, I am. And I think that if you listen to what I have to say, I can get all of you to…
Read More
Search marketing: Where two worlds collide
Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do…
Read More
