Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. That need may be…
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The second layer of web sales success
In last month’s post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this…
Read MoreSocial listening drives traditional market research
Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some…
Read MoreWhy you too should be social media slutty
If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new…
Read MoreAmplify your good message with GaggleAmp
In order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps Gerris digital au courant. Several months ago I received a Twitter…
Read MoreWill social media listening replace market research?
Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world…
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Beware the sponsored study in the online space
Marketers talk a lot about the beauty of the online advertising and marketing world. The once elusive “proof that this really working” an age-old issue for traditional marketing, is no…
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What’s happening to market research?
If you’ve ever been stopped in a shopping mall by someone with a clipboard, you’ve interacted with a market researcher trying to find out what you want so that companies…
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Market researchers need the opposite of a blog
OK, I get it it. You probably haven’t spent much time considering the question of what the opposite of a blog is. But Genevieve Bell has. She is working on…
Read MoreListening sites a marketer should know about
What are your customers saying behind your back? Marketers spend a lot of time wondering how to get inside the customer’s head. In the past, this meant phone surveys, customer…
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