Google announced in September that their most recent Penguin release will be their last. For the uninitiated, Penguin is a four-year-old initiative that Google introduced to directly reduce spammy websites…
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How do your authors create better content?
We chant “quality content” as if it is some kind of digital marketing mantra, yet what does it really mean? How do we advise authors on exactly what makes content…
Read MoreMarketing moves from schemers to schemas
Marketing has come a long way in the last 20-odd years since the advent of the Worldwide Web. Prior to the web, marketers were considered just this side of used…
Read MoreMachine Learning: a digital Cambrian explosion about to happen
Evolution as understood by Charles Darwin was supposed to happen very slowly and gradually. That’s why he, and many other scientists, were puzzled by an event that happened about 540 million…
Read MoreIs marketing content’s quality intrinsic, or proved in the wild?
This is not a theoretical question. I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure…
Read MoreWhy Google’s new head of search might not tell us anything
Maybe you saw the stories. Google has a new head of its search division–who used to run its artificial intelligence group! So, obviously that means that Google is going to radically…
Read MoreWhen does Time not mean time?
When does Time not mean time? Just about all the time. I asked someone this question today at a meeting at Time-Life headquarters because social media listening is expected to get…
Read MoreDoes your marketing automation use machine learning?
I’ve been in this game for a long time. (OK, I’m old). But there is one old trick that never seems to wear out. If you want a really fast…
Read MoreHow to recover from Google Penguin and Google Panda
People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it…
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