By now you’ve heard the news that Google has purchased Zagat Reviews. For those of you who aren’t familiar with Zagat, it has a worldwide set of reviews that travelers…
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Local internet marketing with Google Places
You probably know Frank Reed from his work as editor of Marketing Pilgrim and from his weekly Frank Friday posts on this blog. But did you know that he also…
Read MoreWhat’s the most important mobile marketing tactic?
Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same…
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Why Google will clean Bing’s clock on local and mobile
Just recently as a month or two ago, I really thought that Bing had some genuine hope in making a dent in Google’s search dominance. Each month it seems like…
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The Bing opportunity: Be the Anti-Google
NOTE: THIS IS NOT AN APRIL FOOLS JOKE. SOME OF US ACTUALLY BELIEVE BING HAS A SHOT AGAINST GOOGLE! READ ON AND SEE HOW THAT MIGHT HAPPEN. I have had…
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Google and Bing still have an SMB gap
As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. It’s a demarcation line…
Read MoreGoogle: I want to love you, but…
I feel like every Friday I am spending time griping about Google in some way as it relates to the local search market. Well, it seems that way because I…
Read MoreSelling marketing to SMBs: No personal touch? No sale!
The SMB space is the biggest puzzle that the online world has been trying to solve and, with just a few exceptions, it has failed miserably to this point. We…
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Local Internet marketing is too complex
No wonder local Internet marketing is a mystery to many SMB’s and even much larger businesses and organizations. Setting aside the fact that there are so many different channels, sites,…
Read MoreYellow Page industry sets up “Do not deliver” site
I have been pretty harsh on the Yellow Pages in the past. Most of my trouble comes from the fact that the medium just isn’t as effective across all verticals…
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