Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. Either way, today I want to…
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Are you overlooking paid search optimization?
We all love to talk about social media. It’s exciting and all breathtakingly new. And we even love talking about SEO because Google is always ginning up a change the…
Read MoreSingular and plural keywords are not always the same for SEO
You probably don’t think much about whether you enter singular or plural versions of your keywords into the search box, but we’re starting to see reasons why search marketers should…
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Why optimizing your pages for search doesn’t work
SEO stands for “search engine optimization,” so you can be excused for thinking that optimization is the most important thing for you to do. And it can be, but the…
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Search marketing gets specific
When someone asks you what keyword you most want to be #1 for, how many words is it? For most people, the answer is one. We all know the one-word…
Read MoreAre you optimizing for search engines or for customers?
Get your pages indexed for the search engines. Identify the keywords most popular with the search engines. Optimize your content for the search engines. Good advice, yes, but is that…
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Listen to your customers to adjust your keywords
You know how to do keyword research, right? Sure you do. But when is the last time you updated the keywords for a product that hasn’t changed? I thought so….
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Targeting one keyword per page–controversial?
I wrote a post on Search Engine Guide last week that turned out to be rather controversial–my advice to target just one organic keyword per page. Enough people disagreed with…
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How many search keywords can I target per page?
Creating landing pages is expensive. Optimizing them for search costs even more. The easiest way to lower the cost of landing pages to use them for many keywords simultaneously. The…
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