If you struggle with how to reach your customers with e-mail newsletters and RSS feeds, you’re not alone. I started out several years ago with a monthly e-mail newsletter and…
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Virtual events return real value
Not long ago, I wrote about a new marketing opportunity from Unisfair in a piece I called Second Life Meets WebEx. The concept looked promising, but now Unisfair has contacted…
Read MoreMaximum strength
I used a deodorant today (no, that isn’t newsworthy) and noticed that it said that it is “Maximum Strength.” I am not sure, but I think this product has also…
Read MoreCan a big company do it wrong quickly?
I’m back from vacation and I am overwhelmed at how many blog posts I must read every day—you really notice it when you try to read two weeks’ worth of…
Read MoreIt pays to be a skinflint marketer
I’m cheap. There, I said it. I fly coach. I take mass transit. The TV in my office is almost 30 years old. I’m a skinflint. Traditionally, it has not paid…
Read MoreSee you in September
I am taking two weeks off—I won’t be back in the saddle until September 4, the day after the U.S. Labor Day holiday. On that day, I will post my…
Read MoreSpecializing and The Dip
The other day, I wrote about how small businesses must specialize to succeed on the Web. Today, I read Seth Godin say it a lot better than I did. I…
Read MoreHow do we do technology quickly?
It’s one thing to exhort people to do it wrong quickly. It’s quite another to tell them how. And one of the toughest things for us to do quickly is…
Read MoreHow does a small business compete?
There’s a secret about Internet marketing. Some small businesses are ecstatic about their success on the Internet, but others can’t seem to get any traction. I believe that one factor…
Read MoreInteractive marketing growing up?
For all those who keep waiting for Internet marketing to replace TV, there was an interesting story in eMarketer today that shows how insurance companies are using both TV and…
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