Internet Marketing

Everyone wants to be seen as green these days, and if you haven’t been paying attention lately, you might assume that Toyota is in an enviable position with those environmentally-focused…

A few months ago, I wrote about online panels, and I am finding more and more marketers moving their market research online. I spoke yesterday with Kathy Mahoney, Vice President…

I was given the opportunity by Bulldog Reporter to kick off their all-day event in New York City today, where they are helping veteran PR people adapt to the new…

I really enjoyed spending a few minutes yesterday with RSS Ray on wsradio.com. He was kind enough to ask me a few questions about my new book. You can listen…

Yesterday, as part of National Education Week, I audited several classes at my daughter’s high school. One of them, Non-Western Philosophy (yeah, high school has changed in the last 30…

A few months ago, I posted about how I was really on the fence about Facebook, but a few weeks ago I finally signed up and started using it. I…

It’s not a question I’ve spent much time thinking about lately, but it was a question brought to mind when I appeared on a panel discussion for 100 business students…

In my books and my appearances, I emphasize how important it is to identify your Web conversions—just what are you trying to persuade your customers to do? You also need…