For whatever reason, I seem to be running into people lately who are unhappy with their Internet marketing results. They’ve been trying a lot of things, but they are getting…
Read MoreInternet Marketing
Making the free thing work
Last week, I criticized BusinessWeek for an article that told small businesses to steer clear of Web 2.0, which I think is bad advice. Thinking about it, I do understand…
Read More“Our customers know what they want”
If you read my post the other day, “Are You Helping or Selling?” you understand how I feel about solving your customers’ problems instead of just trying to sell them…
Read MoreWeak, BusinessWeek
I have to admit at the outset that I have always loved BusinessWeek Magazine. It’s not as thick as it used to be, but I consistently find it full of…
Read MoreAre you helping or selling?
If you read my monthly newsletter the other day, you understand that I think that the Web is ushering in a new way of communicating with customers. Instead of the…
Read MoreTesting designed to annoy customers
Regular readers know that “do it wrong quickly” is my way of telling marketers to test, test, and test again. Most of the risks associated with mistakes in off-line media…
Read MoreBit Literacy
I am not the most organized person in America. OK, OK, I am a mess. Always have been. I’m the kind of person that started to read Getting Things Done,…
Read MoreLots of blog changes
I introduced a few changes to the way this blog works yesterday while still perfecting the remainder today. You probably notice that it looks a little different because I finally…
Read MoreDoing well by doing good
If you’re old like me, you remember the 1980s as a decade where people said that “greed is good.” The U.S. president talked about how wealth would “trickle down” from…
Read MoreGone fishing
All right, all right, it’s just an expression. I’ve only gone fishing twice in my life and I am not going to go ice fishing in New Jersey while I…
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