I read a great post last week on the RKGblog on how to spend customer acquisition dollars wisely. Read it yourself, but remember that its audience is catalogers steeped in…
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Lars Seier Christensen of Saxo Bank on being nimble
Sure, we’ve all heard of these new born-on-the-Web banks and trading companies. They’re cool and trendy, but surely no old-style bank could be like that, right? After all, we all…
Read MoreCan you trust contextual ads?
You might recall I talked about SiteTruth a while back, a free service that revamps search results from popular search engines to rate the trustworthiness of advertisers based on a…
Read MoreThe convergence of content management, text analytics, and business intelligence
I spoke this morning to over 100 people, which isn’t news in itself, but you might be surprised when I tell you the topic. These good folks want to know…
Read MoreAdvertising at the moment of the buying decision
I spoke yesterday about Google’s strategy, but a few people wanted to understand a bit more, so I am revisiting that topic. To understand what Google (and many other companies)…
Read MoreWhat’s Google’s strategy?
Boiling Google’s strategy down to just one thing is impossible, but Internet marketers (and search marketers in particular) ought to be thinking about where Google wants to take the industry,…
Read MoreHow the web is like cable TV
Some of you veteran marketers know TV advertising very well. You might have spent years buying network television spots and, in recent years, you’ve made the transition to cable. You…
Read MoreHow do you keep up with Internet marketing?
Internet marketing changes quickly, so we all need to keep up. I attend a lot of conferences, but one stands out for me as a place to stay on top…
Read MoreSearch marketing for pharmaceuticals
It’s nice to be back after a long vacation. My vacation actually ended yesterday, when I spent the day in Philadelphia at the ExL Pharma conference for search marketing. I…
Read MoreJupiterMedia’s key trends in 2008
I gave a speech yesterday in Oslo on Do It Wrong Quickly and you can download the slides for the talk if you are interested. But I hung around to…
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