Lee Odden just published a great article about social media marketing that he asked me to contribute to, but it got me to thinking about the objections that I often…
Read MoreInternet Marketing
Public Relations 2.0
Yeah, I’m as tired as you are of appending 2.0 on the end of every 20th century concept out there, but what do we call it? I participated as part…
Read MoreAn untapped Internet marketing opportunity
Now suppose you wanted to buy your special someone a nice diamond ring. You’d probably type “diamond ring” into Google, right? So would I. But what would your not-so-savvy dad…
Read MoreAre online advertisers trustworthy?
If you been following this blog, you’ve doubtless read my initial post about using SiteTruth, which employs real-world methods to investigate online advertisers. Perhaps you’ve also read about the GreaseMonkey…
Read MoreMore on converting visitors to buyers
Yesterday, I shared my slides and some ideas sparked by our panel session at Search Engine Strategies in New York. The room was packed (someone said 300 people), so evidently…
Read MoreMarketing by the numbers
I spoke today at the Search Engine Strategies Conference in New York City (you can download my talk on Converting Visitors Into Buyers), and I was gratified by the response…
Read MoreDrawing sweeping conclusions
I am a huge baseball fan. (Well, I am a Cubs fan, so some years they resemble a baseball team—any team can have a bad century.) I recall a baseball…
Read MoreMarket research to uncover the unexpected
My teenage daughter and her younger brother were kidding around, when he had an idea for something silly. Dwight removed the stick-on name tag from his shirt and adhered it…
Read MoreThe misguided quest for control
You’ve been there. Perhaps you’re in the supermarket minding your own business when you are suddenly struck by a scene. A child is totally out of control, screaming, carrying on,…
Read MoreDoes Google have enterprise software ambitions?
Google is the king of advertising, and it’s made moves toward productivity software, with Gmail and Google Docs. But what about enterprise software, the stuff that powers businesses, even large…
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