Internet Marketing

We’ve all seen ratings and reviews online, starting way back when Amazon first introduced them. Over the years, they’ve become a staple of e-Commerce, with online retailers catching on to…

I had the chance to speak to 150 folks belonging to the World Trade Center (yes, it’s an organization) yesterday in Harrisburg, Pennsylvania on the subject of marketing your business…

Yesterday, I enjoyed a return engagement at the Online Marketing Update at the University of Virginia’s Darden School for Business in Charlottesville. (You can download my slides that describe how…

Everyone is talking about Microsoft’s Live Mesh, a new way to connect data and applications inside your computer to other devices on the Web. While everyone else talks about Microsoft…

I always like to remind people that they will be far less frustrated with technology if they just remind themselves of a simple truth, “Computers don’t work.” I myself was…

Andy Beal and Dr. Judy Strauss have a new book out with the great title Radically Transparent. It’s a must-read for anyone concerned about their reputation, in these days of…

I was lucky enough to do the lunch keynote at the Bulldog Reporter Media relations Summit yesterday, with 500 PR professionals in attendance. The keynote was on What PR Professionals…

He looked like a busy businessman, nattily dressed in an expensive suit, carrying just a briefcase onto the short early morning flight from Charlotte to Raleigh. He was obviously going…

This has been a rough week for behavioral targeting, a promising advertising technique that uses activity data to display more relevant ads than the old generic banner ads. In theory,…