Perhaps the biggest change that the Internet has brought to marketing is its change in tone. Customers will no longer sit patiently reading your hype-laden copy or listen quietly to…
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Do you know how to optimize landing pages?
When you speak at conferences frequently, you meet a lot of interesting people. When I was at Search Engine Strategies in New York in March, Tim Ash came up to…
Read MoreDo your customers believe your advertising claims?
One of the biggest changes the Internet has wrought (I love saying the word “wrought”) on marketing has been the death of hype. People just don’t believe your claims anymore….
Read MoreDo you pine for the good old days?
I was with two of my kids for “Take Your Child to Work Day” not long ago. We went to a bustling IBM location and, while there, I noticed something…
Read MoreEllen Corrigan of iCrossing on the basics of Internet marketing
I thought I’d do an interview with Ellen Corrigan of iCrossing to get some tips on where Internet marketing is going, and she talked about that, but the most important…
Read MoreWhy it’s hard to care about new search engines
I regularly am asked to look at new search engines, and because I have been working with search technology since the ’80s (yeah, I know I’m old), I am interested….
Read MoreAre you practicing comb-over marketing?
If you notice that some guy has a comb-over, it’s not working. Just like a bad comb-over, you might have marketing techniques and tactics that aren’t working for you. In…
Read MoreJerry Nolte of IPNIC.com on the domaining industry
Internet marketing can take many forms. A few weeks ago, I had the rare opportunity get in touch with leader in the domainer industry. If you don’t know what domaining…
Read MoreByrne Reese of Movable Type on Twitter customer service
If you’re like me, all you’ve heard about in blogging software the last couple of years is WordPress. But as a long-time blogger using Movable Type, I wondered what they…
Read MorePrivate virtual worlds continue to grow
You might recall that I have written before about Unisfair, which supplies private virtual worlds to companies that want to create a more immersing event than WebEx, but with more…
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