Now, more than ever, marketing for the SMB will be critical. As we stare down the barrel of this economic mess we are in, it’s time to make some cold,…
Read MoreInternet Marketing
Consumer vigilantes want justice from your business
We’ve all had the experience of feeling oh-so-small at the hands of a large company. Sometimes that happens during the sales process, but at least then we have the option…
Read MoreFour podcasts on Internet marketing
For those of you that don’t know, Bill Hunt and I have a new edition of our book coming out. I’ll talk more about it later this week when I…
Read MoreInside web marketing
I thoroughly enjoyed my time today at the Digital Marketing Symposium, held in Times Square in New York City by Richmond Events. You can check out the slides for my…
Read MoreBusiness at web speed
I spent an enjoyable two days in Orlando speaking at TMW’s TRANSFORUM 2008, a conference for the transportation services industry, which I knew little about previously. They were interested in…
Read MoreAre you a fantasy business player?
It’s that time of the year. Fantasy football is just really getting traction with those of us who like to spend too much time doing those things. Each week you…
Read MoreBazaarVoice’s Brant Barton on ratings and reviews
I’ve written before about the power of consumer ratings and reviews, and even discussed the growing practice of B2B ratings and reviews (complete with a B2B reviews survey), but this…
Read MoreTiming your Web 2.0 Marketing
What role do timing and duration play in your Web 2.0 strategy? Marketing experts have long emphasized the importance of media selection and scheduling decisions, but seeing how traditional companies…
Read MoreLosing the web standards war? Tools, not rules
I talk to many large companies that struggle with Internet marketing. They know that they must get everyone to do things the right way. They’ve written their corporate standards that…
Read MoreEvery company is normal until you get to know them
Today is my first big client meeting as the high-fallutin’ Chief Strategist at Converseon. The meeting is with a big company that they’ve worked with for years and hope to…
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