I was recently asked what the right choice is for a Web site, a shopping cart or a content management system. You won’t be surprised to hear that the answer…
Read MoreInternet Marketing
On the web, there are no new business models
Are you using (or worse, working for) a dot-com company searching for a new business model? You know the kind I mean. There are lots of users, but no sign…
Read MoreFree pictures done right
If your facility with a camera ended with the model pictured at left, you and I have a lot in common. But you still need to add photos to your…
Read MoreWhen I grow up, I want to be a choice architect
Does your Web site nudge visitors towards the path you want them to take? If your abandonment rate is high, your prospects might be overwhelmed by too many options. If…
Read MoreWanted: Internet marketing professionals who get it!
In my day job, I consult with companies classified as SMBs (small and medium businesses) regarding their Internet marketing efforts. Many of these companies are a bit skittish these days…
Read MoreFinancial services businesses meet the Internet
I had the pleasure of presenting to the Danish e-Business Society (FDIH) Financial Services conference in Copenhagen today. I did the opening and closing keynote speeches—you can download my slides…
Read MoreMilind Mody of eBrandz on social and search marketing
Milind Mody, the CEO of eBrandz, Inc., was kind enough to grant me an e-mail interview where he answered at length about some of the most interesting topics around (at…
Read MoreA wake-up call for small business
With lots of dire talk about the economy, a lot of folks are treating the feared bad times as a wake-up call, which might be entirely appropriate. But Jeffrey Eisenberg…
Read MoreWhy sales people are right about human contact
I work with a lot of big companies to help them adopt or expand Internet marketing practices, and one group is often decidedly less enthusiastic than the others: the sales…
Read MoreVirtual worlds are going private
In these difficult economic times, I wanted to remind everyone about one of the most effective (and cost-effective) Internet marketing methods I know. If that piques your interest, check out…
Read More
