Have you said that to yourself? Or worse, to your boss? Now, I admit that it’s harder to tie offline sales to your Web initiatives when you sell offline. But…
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Is your marketing a religion or a business?
I was talking with someone a few days ago (who will remain nameless) who has been investing what (to me) is an enormous amount of money on their Web site….
Read MoreMarketing to the smart
Suppose I told you that virtually every company I speak to makes the same mistake on their Web site. That you are probably targeting only a fraction of the real…
Read MoreShort video on Do It Wrong Quickly and Web 2.0 Marketing
IBM Denmark did a short interview with me after my event with them a couple of weeks ago and I finally got around to posting it. It’s only three minutes…
Read MoreInternet marketing and your lawn
It’s that time of year everywhere. Here in the “almost” south of Raleigh, NC, I have been cutting my grass again for a while now. As the rest of the…
Read MoreMarketers: Concede to customer control
Old-line marketers are on the run. If you’ve spent most of your life in fine print under the big message, things have gotten increasingly more uncomfortable the last few years….
Read MoreDoing good can help you do well
Many smart people have pointed out that the Internet has placed a premium on transparency–that the old idea that you have to fool your customers to buy from you is…
Read MoreDon’t shoot the Internet marketing messenger
Want to know how to make an SMB (small-medium business) owner or marketer crazy? Tell them that although they are completely convinced that they need to do search engine optimization,…
Read MoreProactive vs. reactive Internet marketing
The term Internet marketing itself is not an easily contained concept. It keeps expanding and spreading and in effect annexing a lot territory. No longer is Internet marketing confined to…
Read MoreHow do newspapers flourish in the digital world?
It’s not a news story–doesn’t really rise to the level of newsworthiness–but people do seem to be talking more lately about the death of newspapers. Recently even Eric Schmidt of…
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