As human beings we are not limitless in our ability to do anything. The physical laws of nature and the physical limitations of our bodies bind us. We can stretch…
Read MoreInternet Marketing
Stop paying for an intranet
Medium to large companies often have elaborate intranet Web sites that employees use to collaborate with each other on information too sensitive to be public. While this approach has worked…
Read MoreCoordinating your digital marketing teams
I had so many appearances last week that I am still posting things I did last Thursday. I’m finally caught up today by posting my slides from last week’s Webinar…
Read MoreCMOs are climbing a burning rope
How many years would you say it takes to become the CMO of a company? Now mind you, I am referring to the person who has paid their dues and…
Read MoreWhen marketing isn’t enough
Seth Godin likes to say that all marketers are liars, and the question for us is whether we can keep that up. The Web increasingly prevents lying from working. Whether…
Read MoreThe plight of the CMO
The biggest issue for Chief Marketing Officer is that the average CMO lifespan is right around 23 months, a short time put your stamp on a company’s marketing efforts. That…
Read MoreThe danger of internet marketing autopilot
One of my kids approached me, book in hand, asking, “What’s the difference between a possum and an opossum?” I was busy doing something else, so I languidly replied, “They…
Read MoreBest practices in search are where you start
When someone says the phrase “best practices,” I won’t mind if one of your eyelids goes a bit droopy and your chin slowly starts to nod toward your chest. I…
Read MoreContent, community, and context in internet marketing
In the early ’90s, the hottest screen saver product around featured flying toasters, which has since come to symbolize the triumph of marketing for a product that no one really…
Read MoreGoogle & Facebook could tip enterprise software scales
Enterprise software might not seem like a hotbed for innovation, but it soon could be. While we weren’t looking, born-on-the-Web companies such as Google and Facebook are poised to rewrite…
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