When I went to marketing school, back in the dark ages, we learned about the “Four Ps” of Marketing, but the truth is that when most people think about marketing,…
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Is your strategy to leave your finger in the dike?
OK, I know that times are tough in the business world. I got that memo. So, I realize that some businesses are in crisis–maybe even yours. But I’ve been struck…
Read MoreIs the mobile Web really happening this time?
If you’ve been working on the Web for more than a couple of years, you know that predicting that the mobile Web will take off this year is always popular,…
Read MoreThe internet ocean is not a sea of tranquility
It’s starting to happen at a more and more rapid pace. The sheer amount of information and opinions and data and whatever else you can put online is turning into…
Read MoreUnderstanding what job risk really means
As someone who left the corporate world a year ago to pursue a new path in Internet marketing, I am often approached by people who ask me about “risk.” What…
Read MoreDeciding what to ignore in internet marketing
You’ve probably felt that awful feeling in the pit of your stomach. It’s another new “must do” Internet thing that you feel compelled to go investigate. You’re not sure what…
Read MoreHow newspapers can adapt to survive
Newspapers are dead. Haven’t you heard? Yep, it says so in every blog you read. What killed them, exactly? The Internet, that’s what. You see, every story you can read…
Read MoreDon’t give the lawyers your marketing power
“I wish we could do that, but our lawyers said no.” Have you ever been in that annoying position of trying to do something important for the company but feeling…
Read MoreWhy I am not a sales person any more
I have had a difficult week. Nothing serious, so don’t move to another post or destination because I am going to bum you out with stories of woe and despair….
Read MoreWhy blogs aren’t dead
You’re reading this blog, and I wrote it, so neither of us probably thinks that blogs are dead. But you do hear people posing the question–and not just crackpots, but…
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