Last week, we learned more about world leaders and diplomacy than some of us would care to know – with revelations about Gaddafi and his nurse being the front-runner candidate…
Read MoreInternet Marketing
Are you making irrational marketing decisions?
Yesterday, I spent two and a half hours on the train from Washington to Charlottesville, Virginia so I can speak to a class at the Darden School of Business this…
Read MoreConquer CyberOverload
Because I am a household name (at least in my own household), sometimes I am sent books to review for this blog. Once in a while, I actually read them…
Read MoreIs the mobile activity you are counting really mobile?
We’re all spending a lot more time thinking about mobile marketing these days, but the statistics that we use to track it aren’t keeping up. It was so easy not…
Read MoreCan the Yellow Pages beat Google?
After reading that headline, you’ll be forgiven if you think that I’ve finally gone off the deep end (and I am not a particularly strong swimmer). But the venerable old…
Read MoreHow to run a Webinar
I do a lot of Webinars–some of them public and many private–and I’ve found a wide range in terms of how well they come off. I am always brilliant, thoroughly…
Read MoreSmall biz starved for Internet marketing knowledge
This week I had the privilege to be a panelist at the first Local Marketing Exposition (LMX), held in Virginia Beach, VA. The idea behind this first-time event was to…
Read MoreIn digital marketing, sometimes the enemy is us
I am old, so I remember the Walt Kelly comic strip from the ’60s called Pogo, of which the most famous line ever was “I have met the enemy and…
Read MoreAre microchips the enemy?
I went to a presentation the other day by someone who coaches entrepreneurs, who steadfastly asserts that microchips are the enemy, because the computers, cell phones, tablets, and other devices…
Read MoreDoes experimental marketing require lots of customers?
Everyone knows what a great job the big boys do. Amazon, eBay–you can go down the list. All of these “born on the web” companies have massive feedback loops that…
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