The biggest criticism I hear about the local, mobile, social Web is that it doesn’t yet just justify the hype–that it generates little to no return and distracts companies from…
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Marketing segmentation and the game of averages
A Hunch Blog post from last week (“You’ve got mail: What your email domain says about you”) made some noise around the net, courtesy of Gizmodo, swissmiss, and hundreds of…
Read MoreWhat’s the best way to say thanks to a customer?
“No matter what happens, I just want to say thank you for introducing me.” said the the email, and just like that, I was jarred out of my analytcal headspace…
Read MoreGoogle: I want to love you, but…
I feel like every Friday I am spending time griping about Google in some way as it relates to the local search market. Well, it seems that way because I…
Read MoreSelling marketing to SMBs: No personal touch? No sale!
The SMB space is the biggest puzzle that the online world has been trying to solve and, with just a few exceptions, it has failed miserably to this point. We…
Read MoreMoney alone can’t buy digital marketing success
I’ve been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing, and other forms of Internet marketing…
Read MoreInternet marketing grinders are winners
First of all, for you folks in New England that refer to a sub or a hoagy as a “grinder,” this is not about that. You can probably come up…
Read MoreWhy digital marketing challenges everyone
Sometimes I can see it in their eyes. During a speaking appearance, I’ll look out at the audience and see fear. Not the “Big F” kind of “Run for your…
Read MoreIf it’s not Google, Twitter, or Facebook, no one cares
In case you didn’t know it already, I am the managing editor for the Marketing Pilgrim Internet Marketing blog. Every day part of my job is to find stories that…
Read MoreWhat’s the big question for online marketing success?
One of the great things about online marketing is that there are so many paths to success. Some businesses succeed with search. Some rock the social sphere. And some achieve…
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