In the last two days, I’ve written about how to approach digital marketing in different ways. On Monday, I talked about how to go after digital marketing without having to…
Read MoreInternet Marketing
Digital marketing success: Do you have “the one thing”?
Lots of people ask me what it takes to succeed as a digital marketer. I often grapple with that question when I teach a class, often to at least some…
Read MoreDoes internet marketing need a business case?
Don’t give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. I…
Read MoreAre you trying to do all of your marketing yourself?
This is an unusual day for me. Normally Frank Reed mans this spot each Friday, but he needed a day off, so I am filling in. And it makes me…
Read MoreAs the Google turns
Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing…
Read MoreMarketers must be mindful of the software ecosystem
It’s a brave new world for marketers. When I started in this business, it would have been hard to find two teams with less in common than the IT team…
Read MoreAre you following a “tail lights” strategy?
I’ve worked with a lot of clients over the years, and the faster the pace that the Internet drives, the more that I see one particular problem cropping up, what…
Read MoreDeciding what really matters in internet marketing
The news is unusually slow at the moment as it pertains to the world of Internet marketing. We know that AT&T has purchased T-Mobile for $39 billion, but as marketers…
Read More
Digital Marketing is Direct Marketing
We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct…
Read More
