Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). But on the off-chance we might make…
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Global Social Media Marketing
My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media…
Read MoreIn digital marketing, yesterday and tomorrow mean nothing
I read a post recently from Seth Godin. He is an interesting fellow in that many times he has great ideas if you can just get past his arrogance, but…
Read MorePublishing is dying because marketers are the new publishers
Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to…
Read MoreFive ways B-to-B marketers need to change their game
The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and…
Read MoreDoes your marketing have “readability”?
I don’t know a lot about robotics, but I have read a few articles recently about the biggest problem that robot manufacturers have in entering the home. They need the…
Read MoreSocial media success demands talent above technology
In response to Inside a Social Media News Release, Jonathan Rick asked me, “Isn’t this essentially the same thing that Pitch Engine offers?” Jason Kintzler then added, “Yes Jonathan, exactly!…
Read MoreInternet marketing industry: Rumors and rumors of rumors
I will not rant. I will not rant. I will not rant. Alright, well, maybe a little. You see we are entering the time of year when people are supposed to…
Read MoreHoliday season 2011 is over–Are you ready for 2012?
Whoa there, big fella!!! What do you mean that the holiday season of 2011 is over? It just got started? Heck, we’re still in the same calendar week as Cyber Monday…
Read MoreThe art of writing the perfect blogger pitch
Over the last five years that Gerris digital has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how…
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