If you use images or photos on any of your sites, you’re already on Pinterest, whether you’ve registered on Pinterest or not. So, what’re you going to do about it?…
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Agile marketing meets TV
I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly–and I often use the example of television commercials…
Read MoreMarketing is so much more than advertising
My wife and I had dinner with a couple we know not long ago and during the meal, the topic shifted to our respective jobs. The folks we were with…
Read MoreExtended Video “How to Use Google+ for Business” Tutorial
I really felt like I needed to rush it through our recent free 30-minute How to Use Google+ for Business Webinar and that made me sad–there is so much there–so…
Read MoreAre you constantly removing “conversion friction”?
You can’t underestimate the difficulty of actually persuading someone to do something. We all walk through our days being bombarded by pitches to buy things and we develop a king…
Read MoreHow to use Google+ for business
Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and…
Read MoreIn social media, you don’t need to outrun the bear
The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to…
Read MoreDo tricky marketing claims really help you as a marketer?
“Drivers who switched to us saved an average of $538.” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right?…
Read MoreAre you too high-class for marketing?
“What we do isn’t really marketing.” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” Some organizations do “patient awareness.” The problem is that they still…
Read MoreGet over social media writer’s block
We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six…
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