I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. While I was boning up on…
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Winning the war: content marketing adoption widens
We’re winning the war. Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time”…
Read MoreBeing honest about digital marketing
Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic…
Read MoreSocial business: Facebook for the enterprise?
As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market, the debate is inevitable: is Facebook going the way of the…
Read MoreCheck your site for 404 errors regularly
The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website…
Read MoreHow to make real friends (and pimp your Klout) with Flipboard
I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is…
Read More7 tips for getting more local website traffic
Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small…
Read MoreHow do you think about your conversion rate?
You have probably thought about what your most important online conversion is–check out (if you’re an e-Commerce site), call on the phone, fill out a Web contact form, or something…
Read More2 challenges to keyword collaboration
I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I…
Read MoreYour keywords suck and are outdated
You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you…
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