The world of marketing is constantly changing, especially with new definitions and approaches. The latest is “experiential marketing”, which is basically about interacting with your customer. In light of the…
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Why are you learning more about digital marketing?
No, I am not here to announce that digital marketing is dead. In fact, it’s just a baby. What I am really asking is very simple: Why are you learning more…
Read MoreMarketing automation is not marketing strategy
Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once…
Read MoreAre you developing your product or your customers?
I frequently see new products. Companies ask me about their new product all the time. They are all very happy about what it does. They are enthralled with their vision…
Read MoreCustomer experience and digitalization
When “everything becomes digital,” private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,” nation-states, and even their own…
Read MoreDominate your personal brand on Google Images
My buddy Terence has a problem. He doesn’t like what comes up on Google Images when he searches. He’s not suffering from a reputation disaster or an embarrassment of embarrassments,…
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Personal brands for everyone
2014 will be the year of the personal brand. Do I dare make that prediction? (Do not confuse this with the “year of the selfie.” That was 2013. Thank you,…
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Remember to tend to your technology
Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution. Right now, before you read any further, tell each family…
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10 Questions about 2014
This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide my crystal-ball answers. So without further…
Read MoreHindsight 20/20 Series: 3. Metrics – social business friend or foe?
This is part 3 of the Hindsight 20/20 series (here are the links to Part 1, “Your choice of social platform does matter”, and 2, “Beware of the social digital…
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