OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw…
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How do apparel advertisers use search marketing for the Sochi Olympics?
The 2014 Winter Olympics in Sochi was the perfect time for apparel advertisers to capitalize on interest in Olympics apparel. Millions of people spend hours a day glued to their TV…
Read More11 tips and tools to jump-start your SEO
Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a…
Read MoreHow “experiential marketing” builds on key trends
“Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both…
Read MoreDetermining project scope, size, and expectations (from Link Building: From beginning to launch)
My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and…
Read MoreHow SMB eCommerce retailers can turn everyday challenges into sales
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels,…
Read MoreHindsight 20/20 Series: 4. Your social business platform as a shopping mall
At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box…
Read MoreIs what you don’t know about ad fraud costing you big money?
Yesterday’s webinar with Augustine Fou posed the following question: Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans?…
Read MoreHave you ever stolen other people’s content?
In a blogging world, it is very rare for bloggers to only use their own images and own thoughts. At one point or another, you will be using images in…
Read MorePay attention to me: do gimmicks really work in digital marketing?
Part of the challenge of digital marketing is that competitors are trying to master it too. No matter how high the number, if you have the same amount of followers,…
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