Spoiler: this is NOT an email-bashing post. Many social business practitioners position email as an outdated collaboration tool, and dream of a future without it, where we all communicate more…
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Lurkers are the 99.989% of social media
Sam Fiorella, Partner at Sensei Marketing, recently wrote “Community Management: The 90-9-1 Rule is Dead,” about how the old concept that 90% of all your followers are just lurking, 9%…
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Does your marketing plan speak CFO?
I was recently asked to critique a client’s presentation of her new marketing plan. She had a very well-thought-out strategy. She had compelling arguments. She had a plausible schedule. A reasonable…
Read MoreYou must live tweet live events
I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you!…
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How big should your campaign budget be?
At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. It got me thinking (or, should I say,…
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5 simple steps to increase your online visibility
Building your personal brand takes a lot of hard work and dedication. One of the most difficult aspects, and yet perhaps the most important in this digital age, is increasing…
Read MoreEmail marketing done right (or how to keep people from unsubscribing)
I recently stumbled across an interesting website: Unroll.me. It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to…
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Content marketing is NOT link building
There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the…
Read MoreRemember LinkedIn for social media marketing
Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing…
Read MoreInternet of Things and real time planning, or how devices talk and plan ahead
In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. Content can be used as a…
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