I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students…
Read MoreInternet Marketing
Stop putting account links in your emails
For years, we’ve been giving people advice to avoid clicking on links in phishing emails. At one time, that was possible because the bad guys were inept. They had spelling…
Read MoreSocial networking services should be facilitated not controlled
Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret…
Read MoreLink building basics: Site audit
Welcome to another edition of link building basics. This is the second installment in a series of posts I am writing here on Biznology that cover link building basics and…
Read MoreGetting better brand value from “Big Data” – the Eternal Struggle
More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make…
Read MoreAre you ready for big data marketing?
Yesterday, I presented a webinar about how Big Data has already changed marketing. All the cool kids are talking about Big Data–are you feeling left out? Or hoping it’s another…
Read MoreHow to achieve 1 billion impressions
Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell the story and how it can be…
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Digital advertising is ephemeral
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks. Generally, the more…
Read MoreLink Building Basics: Niche analysis
Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Search engines can drive highly relevant, qualified traffic. These are people who…
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The end of the digital free lunch
Your social media marketing campaign may become a lot more expensive in 2015. Thank Tom Wheeler for that.
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