Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” The problem of having more information around than what we can…
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Why personalized content is just better advertising
I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background)…
Read MoreWhat the growth of inside sales means to B2B marketers
I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both…
Read More4 AdWeek marketing lessons for small businesses
Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Representatives from Facebook, Yahoo, and major-media publisher…
Read MoreCan social responsibility initiatives strengthen a brand image AND satisfy investors?
More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. But will investors accept this, since many believe it is in conflict with…
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How do you test your website’s names?
I was recently riding on the Washington Metro and noticed a new station name: NoMa-Gallaudet. I had never heard of NoMa, but a quick Google search told me that it…
Read MoreKeep consumers clicking on your online videos
Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data…
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Does your marketing speak persona?
I’ve been working lately with a very smart guy who has a wealth of marketing experience–mostly offline but growing experience online also. He is working with me to devise a…
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Mizuno running long tail outreach marketing case study
The Outreach Marketing Virtual Summit 2014, sponsored by GroupHigh, happens today. It’s free, it’s web-based, virtual, and lasts all day. If you attend, you’ll have the opportunity to watch 40 industry thought…
Read MoreDigital marketing directions: key trends driving your marketing next year
Yesterday, our author Tim Peter presented our latest Biznology webinar about digital marketing trends for the next year. Is your competitive environment moving ever faster, challenging you and your business to…
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